For the People, By the People

In my paper, I will explore the economic benefits of the practice of localism. I will address the dichotomy between commercial versus local consumerism and explore the authenticity of localism and its potential for positive economic and social impact on small communities during this economic downturn.
I was first introduced to the idea of localism through the works of Alice Waters: chef, author, localism advocate, and owner of the iconic restaurant, Chez Panisse, in Berkeley, California. My interest in localism was perked when Waters recently received the blessing of President Obama to plant an organic garden on the grounds of The White House: a symbol of health, community, prosperity, self sufficiency, and a source of inspiration for American people in these troubling times of environmental crises and financial instability. Those practicing localism strive to create communities that are in line with the popular notion of what a community should be opposed to what many communities have become: detached entities that are unaccountable, unproductive, and slowly failing to satisfy the personal and economic expectations of their citizens.
Having lived in North County for over 7 years, I have become accustomed to the unique benefits of my community: beautiful beaches, healthy outdoor lifestyle, and a seemingly endless bounty of delights from the sea and neighboring fields of flowers and local produce. Although I'm surrounded by all of the elements necessary to sustain a simple, community conscience lifestyle, I still find myself in strip mall parking lots on sunny weekends, wrestling with hordes of consumers in air conditioned grocery and department stores.
Localism is the practice of strictly consuming products or purchasing goods from local sources such as farmers, and has expanded its scope to include individually owned markets and locally owned small business service providers. The rationale for localism is a simple one: by making personal connections and supporting the strategic efforts of our neighbors, like-minded individuals can positively affect and foster a more affable and prosperous community. Localism is certainly an attractive and idyllic notion: one deserving close evaluation.